hammocks

Bias: How it affects my business.

It’s been a while since I was last able to write a blog post. Summer is quickly coming to a close and that means a new holiday season. With each season come various retail trends, and I have been preparing to take advantage of the fall and winter time trends as much as possible.

Since the last blog post, a lot has happened. The start, let’s catch up on is the Outdoor Retailer show in Denver Colorado that happened back in late July and then we will just let it flow from there.

The Outdoor Retailer show was, to say the least, amazing. This was the second OR show I attended. The first one I attended took place back in November 2017, and I spent most time finding my bearings and attempting to locate new suppliers — while I still haven’t completely found everything I had set out to, the trip in July proved more successful. I had a plan.

Over the past several months I have been working busily to set up manufacturing in Asia so that we can fulfill the Kickstarter orders as well as the pre-orders that we have continued to collect. If you’ve been following the SWAYY journey, you’ll remember that three days before the Kickstarter ended I boarded a plane for China to visit a couple of factories — imagine an interview process that is morphed with “show’n tell”. I went because making our gear in the USA, unfortunately, didn’t work. We had to let go of our one manufacturer because they simply expressed that they could not fulfill the obligations that we both had set out to accomplish.

Once I arrived in China, I visited two factories. The first seemed more promising than the second, so naturally, I made the decision to go with the first. It was located near a port and the factory floor had plenty of space for expansion. By the look of it all, it seemed like we had finally struck a solid opportunity. Looking back on it now, I realized that my personal bias toward someone who could speak better English was the main factor in my decision of choosing which factory to use. There was an English speaking man who owned 50% of the factory. I thought that speaking the same language promised solid communication… I was wrong, and later it came back to bite me. Just three weeks ago we ended up letting go of this factory also, and it was the best decision I have ever made. In lieu of this decision, we called up the second factory to the north and had begun a new business relationship.

Bringing things to the present now, the northern factory has been working with us a blazing speeds! More importantly, they are highly detail oriented. It’s nice to finally be in a spot where I am making the mistakes again — I would much rather be the ignorant guy in the room than the smarter one because that’s how I learn best.

This change has been a breath of fresh air. We finally have a manufacturer who knows how to get things done and is teaching me a great deal about how to dial in a product to a point of mass production. But, as of 2 weeks ago, we were still held captive by one not-so-small issue: this new factory to the north was able to make the Premus™ only, not the Eira™. That brings us back to the OR show last month.

Our (Aldo and I. Aldo has been helping with a lot of planning and keeping me in line.) plan was simple: find a manufacturer for the Eira™ and called it a good show. I was, more or less, freaking out inside because we were selling something that we really didn’t have any way of making on a large scale. But, we were tremendously blessed by our partners at DownTek® — they supplier of our down feathers for the Eira. Their amazing team gave us an introductory meeting with a fantastic sleeping bag manufacturer who has worked with the likes of BigAgnes®, L.L.Bean®, Nemo® Gear, and other quality companies. We had the meeting and sure enough, despite our lower order volume and company size, we were able to start a relationship that is doing great! This company will be manufacturing the Eira™ and we couldn’t be more grateful, they are even going to be adding in their patented technology to better keep the down feathers distributed amongst the baffles! In short, that was most of OR — find a manufacturer, size up some of the competition, leave SWAYY patches and stickers in every bathroom and on every sitting table area. Veni, Vidi, Vici: we came, we saw, we conquered.

Encounter More,

Seth Hill

Founder of SWAYY


The Beginning of Retail

Walking outside this morning felt less like fall and a bit more like winter. For obvious reasons, these colder temps allow our company to strut its stuff. After all, we do make insulated hammocks. To state it simply, I am really excited about the opportunities there are right now.

Over the past few months a lot has been going on, but there is a new scent in the air, and it smells like money. Now, I don't want people thinking that SWAYY is all about making a quick buck; anyone who actually knows me, Seth, the guy writing these blogs, will tell you that I am driven by the purpose that I feel called to: to make the world a place of equity. I love helping people. However, in order to help others in the business world, you need money, plain and simple. Does this mean that the only way you can make a difference is by summing up a ton of cold hard cash? No, not even in the slightest. Yet, the reason I say that the air smells like money is that we are closer than we ever have been to making this entire dream of SWAYY a reality. It's only a matter of time before sales take off, and I mean REALLY takes off; I can feel it.

All of the pieces are in place to fulfill a large number of orders. Are our systems perfect, by any means? No, but we do have the connections and manufacturing potential to respond to orders in roughly 4 weeks of turnaround time. This means that if we get 100 orders tomorrow, we can have the fresh and warm hammock in your hands in just about a month. While this doesn't fit our society’s "Amazon Prime" mentality, it does fit a startup, and I only see the lead time decreasing as we grow our business. 

This past week, I announced two big steps that SWAYY has taken to improve our marketing: SWAYY hammocks are now officially listed on Amazon, and we officially occupy space in the stores of our first retailing partner, L2Outside (Live Life Outside). This process has been a journey, to say the least; especially with Amazon. I had no idea that Amazon had such a learning curve for those who wish to be a seller (aka list their business). The journey with L2 started about six weeks ago. As time went by, we drew up a simple contract, and I took the products downtown to their store. Once I arrived I worked with Kat, a store worker, to hang up the hammocks and have them glistening in the storefront window. I must say, there was a sense of pride and accomplishment seeing a SWAYY hammock grace an actual display window. Take a look and see if you can find the thing that looks like a bright yellow banana. 

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Over the past month and a half, our focus has been on establishing a relationship with Precision Aerodynamics, a potential manufacture. In the manufacturing world, a great deal of conversation, at least in the beginning of negotiations, revolves around the cost of materials and labor. That is why we have been working to create a time-lapse video that shows exactly how we make our products. This, in theory, will give the guys at Precision enough observable data to give us an estimated cost of production. Once we have this number, we can finish our financial forecasts, which will enable us to take the next step towards funding. Once this has been completed, we can finish the full patents... Notice I mentioned the full patent: this gives us protection for multiple years, however, we have just filed the patent provisional, and should be protected for one year if all goes as planned the next couple of weeks.

We’ve experienced a whirlwind activity, but at the same time we are playing a waiting game.  We are making the most of this lull by reflecting, strategizing, and building our relationships. After all, it's not the money that moves the mortar, it's the people.