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It's Never Black and White

I remember as a young boy and looking to my parents with an overwhelming sense that they knew everything. I mean, they were adults - adults have it all together and know how to make life flow from meal to meal, day to day, they knew how to make it all happen. I never really questioned much of how things worked and why they happened, but I did know that they happened. 

About a week ago I was walking the show floors of the International Outdoor Retailer (OR) and Snow Show and as I walked through the lower levels of the convention centers that were dedicated to suppliers, it all began to click inside my head. No longer was this industry so black and white to me. Everything had a process, a purpose and yet a very disorganized feel.

Imagine a big building with three main levels. The lower level is the base for all suppliers. The middle level is filled to the max with up and coming brands from smart outdoor clothing to electric dirt bikes. Then, on the crown of the establishment, we find the main show floor for the "big wigs", the "gearheads haven", or in other words, the multimillion (sometimes billion) companies like Marmot®, The North Face®, Patagonia®, Etc.   

Remember how I said that when I was a kid I saw the world in black and white and thought my parents absolutely knew it all? Well, if this makes sense for me to say, we as consumers are in that same boat. I remember I used to walk into any gear story, RockCreek, REI, Academy, Dicks, whatever, and I all I saw where clothes. I saw no process. I saw no trial and error testing phase. I don't even think I stopped to ponder what each material was made of. Now... Wow... I don't even know where to begin, but I can honestly say that I will never look at any garment or any piece of outdoor gear in the same light. 

I decided to go to the OR show on a whim and hope of one of our SWAYY Premus™ hammocks shown at the Primaloft® booth. (Spoiler alert: it wasn't displayed at the booth. #getitinwritting). However, from this amazing trip, I have accelerated my learning leaps and bounds more than I would have just sitting at my dining room table at home wishing away my time. Sometimes, you have to get up and move, and that is when the miracles and heavenly guidance come. It is always impossible to steer a horse that isn't moving. 

So what happened? A lot. But here are a few bullets to give you a feel:

  • Potential new brand partners with DownTek® insulation
  • All new suppliers for fabrics and hardware (except titanium) 
  • New SolarCore® (NASA Inspired Insulation) partnership 

The OR show was an eye-opening experience and I doubt I will ever look at any textile industry company the same way. While I do believe that the process of creating gear product is only as complex as you make it, I do know understand more fully the great deal of thought, planning, and logistics that is placed into even one jacket being manufactured. 

Switching gears now, I just want to say that we almost moved into our new manufacturing facility and are making samples today! A lot has to happen in the few months to make it all come together, but that is always the exciting part. Stay tuned and I will keep you updated. 

In closing, I need to leave you a short itemized list of things I am doing right now, but don't have a lot of time to write about:

- I will be officially pitching to potential investors here in the next week.

- Manufacturing process planning is 70% done. Once we get to 90%, we are hitting the launch button!

- Shooting a video for Kickstarter (more to come on this latter - new products are coming), so get stoked! 

Thank you for all the energy and support! Stay cheerful and remember...

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Will This Float?

Time flies when you are having a good time. A lot has been happening in the past month. . . 

First things first - SWAYY is among the eight finalists that have been selected to share their pitch at The Company Lab's annual "Will This Float?" competition! How awesome is that? The event will take place Monday from 6 to 9 p.m. at River Place, located at 2 W. Aquarium Way during the first day of Startup Week in Chattanooga, TN. You guys should totally come out and show your support! Click here for tickets. 

We have one main goal for this competition buzz – to get people talking.  Word-of-mouth benefits a small company like SWAYY in literally dozens of ways:

1. It helps us generate sales

2. It widens our networks. It is amazing how so many people will knock on our door to see how they can help when they hear about us, our products, and our visions. 

3. It puts us in front of potential investors. If I am being completely honest, we are not to the level of "sustainability" that I would like, but I hear this is relatively normal for startups - I want to live outside of those norms. Bring on the sustainable growth!

4. It helps me (Seth) learn how to better pitch the mission and vision of SWAYY. Public speaking is a huge thing for leaders in the world of business. Being able to cast a vision through verbal pictures is huge: it is what inspires those on your team to get up and make decisions. 

5. It's super fun. I love talking. My mom sometimes calls me a "Chatty Kathy", but let's be real, who doesn't like talking about their passions and experiences?

6. It's therapy.  Being able to express to others your past, present, and future goals helps bring in confidence and encouragement from others, and that is ok! The day of the pitch is the 16th of October. The day of the pitch is the 16th of October, which happens to also be the anniversary of my father’s passing. Honestly, I can't think of a better way to spend the day! 

7. It's educational. I can say with confidence that I will make mistakes on stage, that is a no-brainer. What I am thrilled about is that I can learn from those mistakes, showing me how to make the next pitch even more impactful.

I have started negotiation talks with several retailers in the Chattanooga area this week. This past Friday I meet with the buyers of RockCreek. Our main goal was to explore the retail opportunities and to find out what it takes to get a product on the shelves. Our meeting went very well. We were able to secure official invitations to the many events that RockCreek hosts in the TN area. Also, we will be revisiting in the coming months about the opportunity to test some of our products in their stores. More to come…   The retailers that we are most excited about so far are RockCreekL2 Outside, and RAK Outfitters. Keep an eye out for updates on all of these retailers. 

Finally, I have been talking closely with a potential manufacturing company overseas. They have the capacity to help us out, unlike the other six manufactures we have been wrestling with. The most exciting part is that they specialize in making backpacks. This is a great opportunity because they willing to work out a synergistic deal where SWAYY will sell some of their backpacking packs for a royalty in exchange for solid deals for the production of our hammocks. The bottom line is that we need to find a way to grow in production without going bankrupt or sacrificing obscene amounts of quality - this may just be the big break we need.

As you can see, there’s a lot going on right now. I can’t wait to see where all of this activity leads our company, and I look forward to sharing more exciting news with you in the future! Keep an eye out across our social media platforms and we will keep you updated. And remember…

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