Our Kickstarter Has Launched!

Can you build a future in the swayy off a hammock? I think so. Kickstarter has launched!

A few weeks days ago I sent off two of our newest model hammocks to Backpacker Magazine and GearJunkie. Just to be able to say that seems almost surreal because if you would have told me just 6 months ago that this would be the case, I would have a hard time believing. 

<------  Tired of reading? Click the here to see the Kickstarter!  ------>

I have been working on SWAYY now 3 years and 10 months. At least that is what my LinkedIn account reads. Over this period of time, if I had to count, I would say that most if not all of my friends have asked the question, "Seth, have you thought about Kickstarter?". 

Well, today I get to scream from the top of my lungs, YES! I have thought about it, planned it, and am now executing it (with the help of countless friends, family, and God). The life of SWAYY has been a humbling journey, and we are far from finished, but I can honestly say that we have put a tremendous amount of blood, sweat, and tears into this project. I have been telling people that whether good or bad, this project is going to go up in flames! With each day that slowly faded away and the launch grew ever closer I realized more and more of the vital pieces that needed to be added to ensure a successful launch. Honestly, I probably could have done a lot more, but with each new venture, some things get left in the dust - I will pick them up next time for round two because yes, I plan to do this again!

SWAYY is looking to raise $10,000 dollars from this first launch. But, no matter the amount we raise I will count this a success for the reason that I've learned so much fro it all! I know that this experience will direct our path even clearer for the next challenge that awaits (which will probably be fulfilling the orders!).

All of our milestones have been made possible by the close friends and mentors I have been blessed to work beside. Where ever you are, if you could take the next 15 seconds to applaud them, that would be fantastic! 

<------ Want to see the Kickstarter? Click here! ------>

Talk soon! And remember... 

Encounter More!

The Beginning of Retail

Walking outside this morning felt less like fall and a bit more like winter. For obvious reasons, these colder temps allow our company to strut its stuff. After all, we do make insulated hammocks. To state it simply, I am really excited about the opportunities there are right now.

Over the past few months a lot has been going on, but there is a new scent in the air, and it smells like money. Now, I don't want people thinking that SWAYY is all about making a quick buck; anyone who actually knows me, Seth, the guy writing these blogs, will tell you that I am driven by the purpose that I feel called to: to make the world a place of equity. I love helping people. However, in order to help others in the business world, you need money, plain and simple. Does this mean that the only way you can make a difference is by summing up a ton of cold hard cash? No, not even in the slightest. Yet, the reason I say that the air smells like money is that we are closer than we ever have been to making this entire dream of SWAYY a reality. It's only a matter of time before sales take off, and I mean REALLY takes off; I can feel it.

All of the pieces are in place to fulfill a large number of orders. Are our systems perfect, by any means? No, but we do have the connections and manufacturing potential to respond to orders in roughly 4 weeks of turnaround time. This means that if we get 100 orders tomorrow, we can have the fresh and warm hammock in your hands in just about a month. While this doesn't fit our society’s "Amazon Prime" mentality, it does fit a startup, and I only see the lead time decreasing as we grow our business. 

This past week, I announced two big steps that SWAYY has taken to improve our marketing: SWAYY hammocks are now officially listed on Amazon, and we officially occupy space in the stores of our first retailing partner, L2Outside (Live Life Outside). This process has been a journey, to say the least; especially with Amazon. I had no idea that Amazon had such a learning curve for those who wish to be a seller (aka list their business). The journey with L2 started about six weeks ago. As time went by, we drew up a simple contract, and I took the products downtown to their store. Once I arrived I worked with Kat, a store worker, to hang up the hammocks and have them glistening in the storefront window. I must say, there was a sense of pride and accomplishment seeing a SWAYY hammock grace an actual display window. Take a look and see if you can find the thing that looks like a bright yellow banana. 

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Over the past month and a half, our focus has been on establishing a relationship with Precision Aerodynamics, a potential manufacture. In the manufacturing world, a great deal of conversation, at least in the beginning of negotiations, revolves around the cost of materials and labor. That is why we have been working to create a time-lapse video that shows exactly how we make our products. This, in theory, will give the guys at Precision enough observable data to give us an estimated cost of production. Once we have this number, we can finish our financial forecasts, which will enable us to take the next step towards funding. Once this has been completed, we can finish the full patents... Notice I mentioned the full patent: this gives us protection for multiple years, however, we have just filed the patent provisional, and should be protected for one year if all goes as planned the next couple of weeks.

We’ve experienced a whirlwind activity, but at the same time we are playing a waiting game.  We are making the most of this lull by reflecting, strategizing, and building our relationships. After all, it's not the money that moves the mortar, it's the people.