Bias: How it affects my business.

It’s been a while since I was last able to write a blog post. Summer is quickly coming to a close and that means a new holiday season. With each season come various retail trends, and I have been preparing to take advantage of the fall and winter time trends as much as possible.

Since the last blog post, a lot has happened. The start, let’s catch up on is the Outdoor Retailer show in Denver Colorado that happened back in late July and then we will just let it flow from there.

The Outdoor Retailer show was, to say the least, amazing. This was the second OR show I attended. The first one I attended took place back in November 2017, and I spent most time finding my bearings and attempting to locate new suppliers — while I still haven’t completely found everything I had set out to, the trip in July proved more successful. I had a plan.

Over the past several months I have been working busily to set up manufacturing in Asia so that we can fulfill the Kickstarter orders as well as the pre-orders that we have continued to collect. If you’ve been following the SWAYY journey, you’ll remember that three days before the Kickstarter ended I boarded a plane for China to visit a couple of factories — imagine an interview process that is morphed with “show’n tell”. I went because making our gear in the USA, unfortunately, didn’t work. We had to let go of our one manufacturer because they simply expressed that they could not fulfill the obligations that we both had set out to accomplish.

Once I arrived in China, I visited two factories. The first seemed more promising than the second, so naturally, I made the decision to go with the first. It was located near a port and the factory floor had plenty of space for expansion. By the look of it all, it seemed like we had finally struck a solid opportunity. Looking back on it now, I realized that my personal bias toward someone who could speak better English was the main factor in my decision of choosing which factory to use. There was an English speaking man who owned 50% of the factory. I thought that speaking the same language promised solid communication… I was wrong, and later it came back to bite me. Just three weeks ago we ended up letting go of this factory also, and it was the best decision I have ever made. In lieu of this decision, we called up the second factory to the north and had begun a new business relationship.

Bringing things to the present now, the northern factory has been working with us a blazing speeds! More importantly, they are highly detail oriented. It’s nice to finally be in a spot where I am making the mistakes again — I would much rather be the ignorant guy in the room than the smarter one because that’s how I learn best.

This change has been a breath of fresh air. We finally have a manufacturer who knows how to get things done and is teaching me a great deal about how to dial in a product to a point of mass production. But, as of 2 weeks ago, we were still held captive by one not-so-small issue: this new factory to the north was able to make the Premus™ only, not the Eira™. That brings us back to the OR show last month.

Our (Aldo and I. Aldo has been helping with a lot of planning and keeping me in line.) plan was simple: find a manufacturer for the Eira™ and called it a good show. I was, more or less, freaking out inside because we were selling something that we really didn’t have any way of making on a large scale. But, we were tremendously blessed by our partners at DownTek® — they supplier of our down feathers for the Eira. Their amazing team gave us an introductory meeting with a fantastic sleeping bag manufacturer who has worked with the likes of BigAgnes®, L.L.Bean®, Nemo® Gear, and other quality companies. We had the meeting and sure enough, despite our lower order volume and company size, we were able to start a relationship that is doing great! This company will be manufacturing the Eira™ and we couldn’t be more grateful, they are even going to be adding in their patented technology to better keep the down feathers distributed amongst the baffles! In short, that was most of OR — find a manufacturer, size up some of the competition, leave SWAYY patches and stickers in every bathroom and on every sitting table area. Veni, Vidi, Vici: we came, we saw, we conquered.

Encounter More,

Seth Hill

Founder of SWAYY