Mistakes with Progress | Pipelines and Visions

Mistakes And Progress

Chances are that if you are like me, you can't tell the future. For about two weeks now, I have been setting dates for our official launch, only to be knocked back down in my seat of patience as we iron out all of the kinks and wrinkles. A painfully necessary? I think it is... You can take it from me when I say that launching a product/company, and all that it entails, is anything but predictable. One thing I learned from working in construction is that one must always account for 10% waste of on-the-job materials. This principle has smacked me in the face a few times, and I am here today to tell you that yes, I have re-learned this important lesson. But honestly, it's has been a fantastic journey of learning, and I really wouldn't have it any other way.

Pipelines: A few things we are getting done.

- Photo Shoot: We are working on finishing up our photo shoot for our various colors! I am so excited to share it with you guys soon.

- China & US Patent: We have decided to wait on the Chinese Patent filing for a while. We have begun the process of filing for a US Utility Patent for the US markets. 

- Promo Shoot: Our Promo video is in the storyboarding phase right now - it's a video that should allow you a deeper perspective on what gets us excited. 

- Manufacturing in the US: We went to talk to the Mayor of Jellico, TN to pursue any possible incentives for opening up a manufacturing plant in the town. The town has a population of a little over 2,000, and it needs help. We figured, why not? It's all about giving back! This is also a great opportunity for use to keep quality high and our operations close to home.

- SEO Optimization: We are working closely with Accelerated Digital Media to find out the best solutions for our Search Engine Optimization. Key take away thus far: I have lots of learning to do!

- 2nd Product: Our second, lighter, warmer, all-in-one hammock is in the pipeline and we are hoping to launch by December 1st! Keep your eyes out, it's going to be another exciting release.


I wake up each morning with one goal: get as much done today as I can, and try to pass on some kindness to who ever might receive it. As I think about these two goals I realize more and more of how SWAYY is just a projection of my life vision. We are a company that makes a product, and believe me when I say we are after a profit, but we are solely in business to 1) make a killer product that allows people the freedom to hammock camp all year – and 2) pass on good to who ever might receive it. What is our dream? To help.

Over the past two years, I have been incredibly blessed to spend time with the people of Papua, Indonesia in amazing ways. This past year I spent the better part of three weeks in the upper mountainous regions of Wamena, a city on the island of Papua. Wamena is the worlds largest city that is supported completely by air - no boat, no road, no anything. The reason I was spending time their was to help with a local Papuan mission to build jungle school structures for the Papuans who happened to live there. With the average Papuan making approximately 26,692 Ruphia per day (Approx. $2 USD a day), it can be very difficult to fund such projects.

The year before I spent a similar amount of time in the "interior" of Papua to help build a jungle schools and chapels with the same mission. We flew a PC-6 for 1 hour before landing on an up-hill-graded air strip followed by a 1-2 hour hike to the village of choice, Hobotongo. While there we set up a small camp, built an aluminum frame structure, and simply got to know the people of the mountains. A lot can be said though our languages differed widely.

It is through these types of missions that SWAYY is supporting community development. We are in the early stages of our business, so it is very hard to nail down percentages of sales that we will donate, but I can assure you, we will be donating!

But always remember...

Encounter More



Almost time...

Hey there guys,

So a lot has happened in the past year. We have went from almost closing up shop, to gaining a partnership with Primaloft®, taking actual pre-orders, acquiring Insulahmmock designs, bringing on some new investors, filing for International Chinese Patents, and myself getting married (Whoop!), but more on those things later.

I am going to do my best to update this company blog about once a week as a way to keep you fellow hangers up-to-date on what's happening with SWAYY, and what our plans are, so stayed dialed in! By the way, feel free to ALWAYS make suggestions and comments - I love interaction.  

First off, I just want to welcome the entire team from Insulhammock Designs to the SWAYY family as we work to fold our two brands into a master artisan hammock company. Stephen and Anya are the two main team members that are now apart of what we are working on, and we are so happy to have them be apart of our clan - a team of goofballs and outdoor enthusiasts.

The past year has been crazy. Honestly, I have been blessed to get more done in the past 3 weeks with SWAYY than I have accomplished over the past 3 years since starting this journey, at least that is what it feels like. I don't fully blame my "5 year education" from university... But... I am happy to announce that I have finished my college career with two degrees with a staggering GPA of 3.23! Why am I sharing this info? Because it doesn't take 4.0 to start a great company. Not slamming the book worms out there, because it does take a lot to excel at school, I just prefer a different route - making market disruptions and impacts now!

Ok, now to the good stuff. I will keep this as short'n sweet as possible, so hold on tight. Here is what we got done in the past 3 weeks:

- Chinese International Patent filed

- Primaloft® Brand Partnership 

- First round of capital from a private investor - ACCEPTED

- Finished the design for the first fully insulated hammock under the SWAYY brand: SWAYY® Premus™ (Next product is in R&D now! More to come soon.)

- Got our Federal Tax ID number... Yay taxes...  -__- 

- A whole lot of other things we can't talk about yet. More to come soon!

- Beginning talks with Lonut (our Romanian contact in Africa) about producing some hammocks in Malawi for the benefit of children looking to earn their way through school. Keep this in thought and prayers, I would love to get these things made by the hands of some awesome guys and girls who are looking to provide for their lives, their families, and much more.

As you can see, we have been super busy and we can't wait to make this dream become a reality! With each passing day we can see growth and excitement, on our end, as well as yours. Remember, anyone can make a product, and I am certain SWAYY is making great ones, but the reason WHY we are doing WHAT we are doing isn't because we want to make a quick buck. We are doing what we are doing to help others save a buck on the ridiculously over priced gear, and to empower others through the various projects we donate to like AMM and the jungle mission projects of Papua, Indonesia. 

Pictures are soon to come! We are taking orders now, and they are going fast, so if you want your fully-insulated camping hammock soon, go now and order one! All product details will be available soon, with pictures! ;)

Thank you for all the support guys, and apologies for this scatterbrained message. Let me know if you need anything, like ever, I am serious.

And remember...

Encounter More,


- Seth Hill, Founder and CEO of SWAYY

(Ad)Venture(s) for our Capital

So, it's been a while. Today marks the 2 year anniversary of when SWAYY® began in the hearts of our founders. Back in those days we truly had no idea what we were doing. In fact, all we really knew was that we were going to get this hammock built, one way or another. And as I reflect back on those times, all I can truly say are these 3 words: "We Are Blessed". We're blessed of the vast amounts of knowledge that this experience has brought us, the exuberant contacts we have met, and the journeys it has brought us all to love - all of these things are indeed, blessings. 

Next week SWAYY® will be presenting before a venture capital firm in Phoenix, AZ and it is going to be awesome! We are truly looking forward to this momentous moment, either we get funded or not because like we have said many times before, " It is the experience that is of value." So, as we move into this next phase of funding, we would like to encourage all of our believers out there that SWAYY®, one way or another, will come to market, and it will change the game of camping and hammocking forever. 

Oh... And did we mention we are now securing stateside manufacturing!? Hmm... 

We will keep you posted!

SWAYY, Encounter More ®

- Seth Hill CEO of SWAYY® Insulated Hammocks, LLC

So... What's the story?

Ideas are funny things, and SWAYY® is no exception to this.

The late Tennessee summer of 2013 marks the true birth of SWAYY® when few close buddies and I (Seth) all decided that before we would send it off to different corners of the globe, we would have one last bro sesh of hammock camping on the beautiful Ocoee Lake in Eastern Tennessee. So we stuffed our hammocks, filled our packs, and before we knew it we are all stowed away in our canoes headed for our little island on the lake… And that’s where things got funny.

All growing up I’ve heard that “the bridge ices before the road” because of wind swiftly passing under and over it which saps all its heat, and this trip shed new light on what that truly meant. CBS (Cold Butt Syndrome) was a real issue. And it was at that very moment that the idea for SWAYY® was born. 

And the rest, well, it’s now our history and brightly lit future.

In the following posts you’ll see bits and pieces of our journey, and we hope you like it, because we want you to join along side of us to help create new encounters for all. 

SWAYY, Encounter More ®

- Seth Hill CEO of SWAYY® Insulated Hammocks, LLC