Mistakes And Progress
Chances are that if you are like me, you can't tell the future. For about two weeks now, I have been setting dates for our official launch, only to be knocked back down in my seat of patience as we iron out all of the kinks and wrinkles. A painfully necessary? I think it is... You can take it from me when I say that launching a product/company, and all that it entails, is anything but predictable. One thing I learned from working in construction is that one must always account for 10% waste of on-the-job materials. This principle has smacked me in the face a few times, and I am here today to tell you that yes, I have re-learned this important lesson. But honestly, it's has been a fantastic journey of learning, and I really wouldn't have it any other way.
Pipelines: A few things we are getting done.
- Photo Shoot: We are working on finishing up our photo shoot for our various colors! I am so excited to share it with you guys soon.
- China & US Patent: We have decided to wait on the Chinese Patent filing for a while. We have begun the process of filing for a US Utility Patent for the US markets.
- Promo Shoot: Our Promo video is in the storyboarding phase right now - it's a video that should allow you a deeper perspective on what gets us excited.
- Manufacturing in the US: We went to talk to the Mayor of Jellico, TN to pursue any possible incentives for opening up a manufacturing plant in the town. The town has a population of a little over 2,000, and it needs help. We figured, why not? It's all about giving back! This is also a great opportunity for use to keep quality high and our operations close to home.
- SEO Optimization: We are working closely with Accelerated Digital Media to find out the best solutions for our Search Engine Optimization. Key take away thus far: I have lots of learning to do!
- 2nd Product: Our second, lighter, warmer, all-in-one hammock is in the pipeline and we are hoping to launch by December 1st! Keep your eyes out, it's going to be another exciting release.
I wake up each morning with one goal: get as much done today as I can, and try to pass on some kindness to who ever might receive it. As I think about these two goals I realize more and more of how SWAYY is just a projection of my life vision. We are a company that makes a product, and believe me when I say we are after a profit, but we are solely in business to 1) make a killer product that allows people the freedom to hammock camp all year – and 2) pass on good to who ever might receive it. What is our dream? To help.
Over the past two years, I have been incredibly blessed to spend time with the people of Papua, Indonesia in amazing ways. This past year I spent the better part of three weeks in the upper mountainous regions of Wamena, a city on the island of Papua. Wamena is the worlds largest city that is supported completely by air - no boat, no road, no anything. The reason I was spending time their was to help with a local Papuan mission to build jungle school structures for the Papuans who happened to live there. With the average Papuan making approximately 26,692 Ruphia per day (Approx. $2 USD a day), it can be very difficult to fund such projects.
The year before I spent a similar amount of time in the "interior" of Papua to help build a jungle schools and chapels with the same mission. We flew a PC-6 for 1 hour before landing on an up-hill-graded air strip followed by a 1-2 hour hike to the village of choice, Hobotongo. While there we set up a small camp, built an aluminum frame structure, and simply got to know the people of the mountains. A lot can be said though our languages differed widely.
It is through these types of missions that SWAYY is supporting community development. We are in the early stages of our business, so it is very hard to nail down percentages of sales that we will donate, but I can assure you, we will be donating!
But always remember...