It's Never Black and White

I remember as a young boy and looking to my parents with an overwhelming sense that they knew everything. I mean, they were adults - adults have it all together and know how to make life flow from meal to meal, day to day, they knew how to make it all happen. I never really questioned much of how things worked and why they happened, but I did know that they happened. 

About a week ago I was walking the show floors of the International Outdoor Retailer (OR) and Snow Show and as I walked through the lower levels of the convention centers that were dedicated to suppliers, it all began to click inside my head. No longer was this industry so black and white to me. Everything had a process, a purpose and yet a very disorganized feel.

Imagine a big building with three main levels. The lower level is the base for all suppliers. The middle level is filled to the max with up and coming brands from smart outdoor clothing to electric dirt bikes. Then, on the crown of the establishment, we find the main show floor for the "big wigs", the "gearheads haven", or in other words, the multimillion (sometimes billion) companies like Marmot®, The North Face®, Patagonia®, Etc.   

Remember how I said that when I was a kid I saw the world in black and white and thought my parents absolutely knew it all? Well, if this makes sense for me to say, we as consumers are in that same boat. I remember I used to walk into any gear story, RockCreek, REI, Academy, Dicks, whatever, and I all I saw where clothes. I saw no process. I saw no trial and error testing phase. I don't even think I stopped to ponder what each material was made of. Now... Wow... I don't even know where to begin, but I can honestly say that I will never look at any garment or any piece of outdoor gear in the same light. 

I decided to go to the OR show on a whim and hope of one of our SWAYY Premus™ hammocks shown at the Primaloft® booth. (Spoiler alert: it wasn't displayed at the booth. #getitinwritting). However, from this amazing trip, I have accelerated my learning leaps and bounds more than I would have just sitting at my dining room table at home wishing away my time. Sometimes, you have to get up and move, and that is when the miracles and heavenly guidance come. It is always impossible to steer a horse that isn't moving. 

So what happened? A lot. But here are a few bullets to give you a feel:

  • Potential new brand partners with DownTek® insulation
  • All new suppliers for fabrics and hardware (except titanium) 
  • New SolarCore® (NASA Inspired Insulation) partnership 

The OR show was an eye-opening experience and I doubt I will ever look at any textile industry company the same way. While I do believe that the process of creating gear product is only as complex as you make it, I do know understand more fully the great deal of thought, planning, and logistics that is placed into even one jacket being manufactured. 

Switching gears now, I just want to say that we almost moved into our new manufacturing facility and are making samples today! A lot has to happen in the few months to make it all come together, but that is always the exciting part. Stay tuned and I will keep you updated. 

In closing, I need to leave you a short itemized list of things I am doing right now, but don't have a lot of time to write about:

- I will be officially pitching to potential investors here in the next week.

- Manufacturing process planning is 70% done. Once we get to 90%, we are hitting the launch button!

- Shooting a video for Kickstarter (more to come on this latter - new products are coming), so get stoked! 

Thank you for all the energy and support! Stay cheerful and remember...

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